#DrinkForGood

Good Beers for Good Causes

Create spontaneous and omnipresent opportunities for people to do good 

Mission

Drinking Good Beers For Good.

Making the best beers that we possibly can do may be a reason to start our little project, but it is by no means the end! The ever changing landscape of Hong Kong has not dampened our passion for the city, nor our belief that there is that bit of altruism in every individual that is willing to contribute to our society in a meaningful manner. 

Good Beer Project believes that there can be a spontaneous, entertaining, and pleasurable way of giving back. As such, Good Beer Project connects consumers with donations for social and environmental causes they care about within the social patterns of their daily lives - BEERS. Each beer under its brand is affiliated with a particular charity, conveys its story, its beliefs, and its cause. Through Good Beer Project, every social gathering, every night out, becomes an opportunity to support a good cause.

How do we do this?

Good Beer Project hopes to define a contemporary business structure by doing-good while making the business work. How do we do this? By working with other local business partners who are brewers, designers, logistics partners, retailers, restauranteurs, bar owners, we hope to build up a business model that is low on capital investments and in turn be able to maximise our profits to enable us to give to the charity partners that we work with. For each beer sold, we donate 30% of our net profit to the charity that the beer is dedicated to, and the rest is put towards future product innovation. 

We will continue to experiment, innovate and produce great beers, while all you have to do is #DrinkForGood.

We want to be more than capitalists, we want to be citizens

— Tracy Gan, Founder